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- ...ls and experimentation, [[The Rodale Institute]], and founded the [[Rodale Press]] to teach and advocate organic to the wider public. Further work was done ...oils is the basis for the term and this view was popularized by Howard and Rodale. Since the early 1940s both camps have tended to merge.<ref>{{cite web|last9 KB (1,357 words) - 19:06, 19 February 2015